“Bihada Ichizoku”, originally a web novel in mobile website, has taken the facial mask industry instantly. First made into a comic before being published as a book, “Bihada Ichizoku” become the first cosmetic brand to feature its own television anime series.
Over the years, it has been featured in 62 monthly magazines, over 50 television broadcasts and has over 139,000 blog entries. It was also sold in Mook (magazine + book) form, transcending its cosmetic brand origins and creating a legend. “Bihada Ichizoku” is entering a new stage in its development.